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Google advertising is a great marketing strategy for small business owners. You can show an ad for your business to people who are searching for your type of business at that very moment AND who are looking for businesses in your area. This type of targeting makes most small business owners want to advertise on …

Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. Done well, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward. There are a lot of misconceptions about online …

The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results is simply defined as SEO. In more general, if the website appears frequently on the search engine there is a greater chance of increment in visitors which can ultimately be changed to customers. It …